UOC / CGU Partners With NFT Consult to Launch National Sports Employment Initiative, Targeting 5,000 Youth Jobs by 2030.
By:Denise Namale
The Uganda Olympic Committee and Commonwealth Games Uganda today welcomed a landmark partnership with NFT Consult Ltd, a Human Resource Management firm, to launch the National Sports Employment and Talent Development Initiative (NSETDI), a program designed to transform sport into a driver of youth employment and economic growth.The strategic partnership aims to create 5,000 meaningful careers for young Ugandans in the sports economy by 2030, directly contributing to Uganda’s Vision 2040 development agenda
Present at the partnership unveiling event was Dr. Donald Rukare, Present of the Uganda Olympic Committee, Present at the partnership unveiling event was Dr. Donald Rukare, Present of the Uganda Olympic Committee, Ms Elizabeth Ntege, CEO NFT Consults, Ms Beatrice Ayikoru General Secretary Uganda Olympic Committee and Ms Harriet Ayaa, President of the Gymnastics Uganda and UOC Excom Member., Ms Beatrice Ayikoru General Secretary Uganda Olympic Committee and Ms Harriet Ayaa, President of the Gymnastics Uganda and UOC Excom Member.
Dr.Donald Rukare welcomed this initiative as an opportunity that will prepare athletes and administrators from across all sports for job opportunities within the sports ecosystem.
‘’We welcome this initiative as one that will support all sports federations to empower athletes for the job market.With this empowerment, federations will be able to attract more partners which in turn grows the sports. We will extend this engagement to the National Sports Council.’’
This initiative addresses a critical gap in Uganda’s sports ecosystem. While the country has produced Olympic medallists, Commonwealth champions, and African champions, the professional infrastructure supporting sport remains underdeveloped. Administrators, analysts, marketers, event managers, sports lawyers, and media specialists are in short supply, forcing reliance on imported expertise for major events.NFT Consult brings deep expertise in workforce development, training design, and program management.
The Uganda Olympic Committee provides convening authority across more than 40 national sports federations and direct access to global networks including the IOC, ANOCA, Olympic Solidarity, and Commonwealth Sport.This partnership combines NFT Consult’s implementation capability with UOC’s international networks to create conditions for a genuinely transformative initiative.The initiative will establish structured employment pathways, accredited training programs, and a professionalized sports workforce.
Key targets include:
● Launch of Uganda’s first National Sports Employment Dialogue and development of a Sports Employment Framework.Pilot cohort of 200 trained and placed young professionals by 2027, ahead of AFCON 2027 which Uganda will co-host.
● Community Sports Employment Hubs targeting NEET youth with short-cycle vocational certificates in facility management, refereeing, and digital content creation.
● Women in Sports Leadership Track with mentorship from regional sports leaders and targeted placement in governance roles, aligned with IOC Gender Equality Objectives.
● Refugee Sports Employment Pilot for 50 placements in Year 1, in partnership with UNHCR and the Olympic Refuge Foundation.
Vision 2040 Alignment.
With 78% of Uganda’s population under 30 and 700,000 young people entering the labor market annually, NSETDI positions the sports sector as an underutilized pathway into Uganda’s economic transformation. The global sports economy exceeds USD 500 billion annually, spanning event management, sports science, technology, finance, and media.“These jobs exist and will grow dramatically over the next decade, but the pipeline of skilled young professionals does not yet exist,” the Executive Summary from NFT Consults notes.Key stakeholders include the National Council of Sports, FUFA, FUBA, Uganda Athletics Federation, Ministry of Education and Sports, and Makerere University, which will host a Sports Business diploma module.
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