NOC Uganda at the 2nd ANOC Digital Communications Seminar | Varese in Italy
Uganda is participating in the 2nd ANOC Digital Communications Seminar in Varese, Italy, represented by our Branding and Communications Lead/Officer, Ms. Harriet Ocheng.
Day 1 brought together NOC communications professionals from around the world to share experiences and explore new ways of telling the Olympic story in an evolving digital landscape.
Key sessions explored AI in Sport Communications, including the IOC’s Trustworthy AI Framework, practical AI workflows, and how AI can help teams work faster, smarter and more creatively while maintaining authenticity.
Discussions also covered the Olympic Channel and Dakar 2026, alongside NOC case studies from Vanuatu, Cyprus, New Zealand, Kenya and Brazil, highlighting creative storytelling, athlete-led content, community engagement, creators, social media and strategic use of limited resources.
For NOC Uganda, these insights are valuable as we continue strengthening our digital communications and storytelling around Ugandan athletes and the Olympic Movement.
